This article provides an invaluable and foolproof method to master the setup of your Pinterest account so you never have to go back and correct mistakes. Why even set it up at all? Pinterest is a powerful search engine tool that has the ability to connect your site with an active community of women who are interested in everything from college dorm decor to outdoor adventures. It’s a search engine site that utilizes images instead of text results like Google – and approximately 90% of the users are female. In fact, if your blog or website focuses on DIY, Food, Fashion, or Travel you’re looking at a very receptive audience due to the popularity of these subjects on Pinterest.
Before we get ahead of ourselves, remember automation is your friend. It saves your time, gives your followers relevant information in a way that keeps them coming back each day. Spontaneity is for the birds – those of us with real work to do don’t have time to waste every single day on Pinterest.
If you’ve navigated here from my article “How To Start A Blog” you’ll have set a tone for your blog’s images and have a sense of consistency based on the target market. This is vital for all of your social media accounts. This makes your images instantly recognizable no matter where they’re gathered from and meaningful for readers.
Step One: Generate Images
Make sure your images are sized for Pinterest – tall skinny images (approximately 700px by 800px) work best. Using the right combination of tools can make or break your process. It’s okay to keep it simple as long as your images include your web address (so no matter how far your pin goes, it can always be traced back to you.)
Some of the tools I utilize for my website are here:
Canva – Canva is the ultimate in creating visuals for your social media, blog, website, and physical business. It’s where I designed my business cards.
Pablo – a basic tool from Buffer to create images for social media quickly. It’s where I actually customize most of my header images.
Unsplash – creative commons “stock” images – where I get most of my images.
There are innumerable options for paid stock photos online, I will leave it up to you to find what you want based on a quick google search. Use images relevant to your articles that are also interesting to the viewer.
Step Two: Get Your Tall & Skinny Images Into Your Blog Post
Make sure there are “Pin It” buttons at the top and bottom of your page and over any additional images in the post itself. That can be done with a plugin if you’re utilizing WordPress, I have a list of the Plugins I use and recommend here if you’d like to know what I use to share my articles online.
If you’d like to put multiple Pinterest friendly images into your post without them being visible, there’s a code to hide these. Click open the “text” view so you can see the code and insert the following code around the image code you see:
<div style=”display:none;”> image code </div>
This will hide the images but if the person clicks the “Pin It” button at the top or bottom of your page this image will appear as an option to pin. Once all of your posts have images created and uploaded time to open a tab and go to Pinterest.
Step Three: Setting Up Pinterest
You will want to make sure to set up Pinterest as a business, not as a a personal account. Some even go so far as recommending you seperate it from any personal accounts so you can later sell the domain and the social media accounts when you become rich and famous.
Make a board specifically for all your articles, products, or whatev’s from your website and make sure to always pin to that board first. Assuming you haven’t already, find group boards to join that are relevant to your topic. I used this search system to find dope group boards to join. As an outdoorsy/adventure blogger, I joined Hiking and Camping boards. Instructions to join the group board are often posted in the captions. I also created my own boards for topics my readers would be interested in. The 80/20 rule is vital for reposting other pins vs. your own content. I use the following tools to schedule out my pins and repins.
The approach that will get you the most success involves posting topics your audience values 80% of the time and from your own blog or website 20% of the time. I’ve found the most success with posting between 5-10 pins/repins a day. Since I rarely have time between college, full-time work, and my own part-time gigs as a VA I use the following tools to schedule out my pins and repins.
Board Booster – (If you sign up for a paid account using the affiliate link I embedded I get $5 to use towards Board Booster, this offsets my costs.) Board Booster is a fantastic tool I use that allows you to schedule pins directly from Pinterest – both on the website and app. It helps you contribute to group boards with campaigns, loop old pins in a board, optimizes and streamlines broken links and duplicate pins, and even gives you a way to split a board or remove pins in a single click. It does a lot more but those are the tools I love the most.
Tailwind – Tailwind is another invaluable tool. As an official partner of Pinterest and Instagram, it allows you to schedule, monitor analytics, view content relevant to your brand, promotion, and more. By clicking on the hyperlink I’ve embedded you’ll receive $30 worth (1 month) of Tailwind Pro and so will I. Mastering this tool is as easy as following this video:
Step Four: Make a strategy
This is a topic we will discuss in a future article.